About Us

Streamlined. Synergistic. Science-backed: U Beauty is adaptive skincare that puts your skin in charge.

Strategically Designed

Strategically Designed

SIREN Capsule Technology™

Our products are powered by multi-patent-pending adaptive delivery technology that revolutionizes the way ingredients interact with your skin—delivering customized treatment for transformative results. Developed over 10 years of research at a laboratory in Italy, this proprietary innovation powers our formulas. For skincare that meets you in your moment.

Discover the Science

Female-Founded

Female-Founded

Transparency, Efficacy, and Simplicity

U Beauty was founded in 2019 by
 Tina Chen Craig and Katie Borghese 
to challenge the skincare status quo. Together, they leveraged groundbreaking technology to meet consumer demand 
for fewer, better products.

Meet Tina

Butterfly Mark Certified

Thanks to fewer, smarter offerings that produce real results, time and waste are saved. Our clinically-tested formulas deliver multifunctional products with quality that lessen cosmetic confusion without sacrificing efficacy. All our skincare products are made in Italy.

Impact-Oriented 

Impact-Oriented 

We Give Back

For every unique U Beauty order placed in the US, we donate 1% of the purchase to an impactful nonprofit of the customer’s choice, at no cost to them.

"I love U Beauty. Their SUPER Hydrator is amazing. I use that every single night and morning.”

Paris Hilton

“The Compound is so lightweight that it feels like you have nothing on. I know it’s expensive, but it’s worth it because you actually see it working. I also feel like it lifts my face up.”

Camila Coehlo

“There’s no better over-the-counter beauty product than U Beauty’s Resurfacing Compound. Your skin gets an instantaneous lift and tightening following application — I would say one-quarter of the way through the product container, I was obsessed and started seeing the tightness and glow.”

Christine Chiu

“There’s only one thing I put on my body: U Beauty SCULPT Arm Compound. It’s so good you can’t just use it on your arms. I will put it wherever, but especially arms, stomach, butt, and even inner thighs and knees.”

Lisa Rinna